Tiktok for SEO? How to use Tiktok to rank on Google in 2022

     After you've selected a Tiktok username that contains your target keyword, the next step write a short bio using variations of your keyword. Although there is only space for 80 characters in your Tiktok bio, remember to use only the words you want associated with your account. Try to include words and phrases someone might type into Google search results when looking for more information about profiles or businesses like yours.

     Once you have 1000 followers, you will also be able to put a link in your profile. Ever heard of backlinks? A backlink is when another website on the internet links to yours. In addition to creating a doorway from one website (or other online asset, like social media profile) to yours, these backlinks provide information to Google about how popular your website is. Putting a link to your website in your Tiktok profile not only creates a backlink, but it also lets you easily funnel people who find one of your videos on the "for you page" straight to your website so that they can opt-in to your list or buy your products.

     Once your profile is optimized, its time to start creating videos. As social media algorithms become increasingly complex, it's important to step back and think about how they really work. In addition to the hashtags in your video description, AI is essentially analyzing the words, and even imagery in your Tiktok videos. With this in mind, it would logically follow that saying your keywords out loud in your videos is best practice, if you are looking to be found in search results. While it's hard to provide concrete proof that creating a Tiktok video about a given subject is enough to organically rank the video on Google, it certainly couldn't hurt! If platforms like YouTube and Tiktok can automatically generate subtitles, most likely they are storing that information as metadata somewhere, so keep that in mind as you optimize your Tiktoks for SEO.

     Another hack for ranking Tiktok videos in search results is embedding them onto highly optimized web pages. If you click the share icon on you Tiktok video, you will see the option to copy the embed code. Simply paste this code into the proper element on your website or blog, and then optimize the webpage to target the keyword you want your video to rank for. While this takes a bit more effort than the steps listed previously, it is a guaranteed way to get you video to show up on Google, and get more views on your Tiktok videos using SEO.